Creating a theme for Word Press and let people use it for free is a good and spam free to get traffic. Not only will people click to look at your site they will also make comments, links backs and review of your theme. It will not only cost you many dollars to create a brand new theme and once it yours you can just make free for download on the many sites that have Word Press themes for free. If you do not have someone that creates a theme for you, then you can find a freelancer that can do it for you. When you looking theme creator make sure he can do the updates for you in the future as well.

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