How Does Google Page Rank Affect Your Website?

Google page rank has become the internet community’s basis for determining how high a certain web site’s position will be in the Google search engine results page (SERP).

Google Page Rank and SERP Going Hand in Hand

It is often asserted that the higher the page rank is, the better its chances of being shown at the top of the results page. This is absolutely true. The higher your page rank is a certain keyword or keyword phrase, the higher your Google SERP position is when a search for this same keyword or keyword phrase is done by a Google user.

Google Page Rank Rating

The Google page rank is a number from 1 to 10 that Google assigns a web page that it has in its index. If you have the Google toolbar, you will see a web site’s toolbar page rank rating there. Google page rank is the result of a complicated mathematical calculation initiated using the Google page rank algorithm. The Google page rank algorithm is Google’s basis on how a certain web site is assessed for relevance in certain keywords or keyword phrases and for determining how a web site will fare in a Google organic or keyword search.

Google Toolbar Page Rank and Actual Page Rank

Google classifies page rank into two types: the toolbar page rank and the actual page rank. The Google toolbar page rank is the page rank rating that we usually see on the Google toolbar. This is based on the actual Google page rank rating but it is often outdated. On the other hand, the actual page rank is the updated and exact numerical assessment of a web page’s importance.

The actual PR is never displayed on the Google toolbar. The toolbar PR may be the same or different from the actual page rank. In essence, therefore, you should not make the Google toolbar page rank rating your basis in determining your site’s position in Google SERPs. Always keep in mind that the Google toolbar page rank rating is only there to give you and your visitors an idea about your actual page rank rating. In actuality, though, a page with a higher toolbar page rank usually receives more visitors. In effect then, a high Google toolbar page rank rating may be indicative of more web search engine traffic and is certainly indicative of higher Google SERP positions.

Google Page Rank Determinants

There are a number of issues that may affect your web site’s page rank. The most important factor that may affect your site’s page rank rating is your choice of link partners. Mind you, do not look merely at the toolbar PR when looking for the best linking partners. Remember that the toolbar pagerank may not truly reflect a web site’s actual page rank and your linking partners may therefore not be displayed in a high enough position in Google SERPs. Since you’ll never know the actual Google page rank of the sites you’re considering to be your link partners, analyze the site’s pages and content to check if they are relevant to your content and your keywords.

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