Making Sense of Google Adsense

Google Adsense is one of the most pervasive and patronized affiliate marketing programs for web masters. Through Google Adsense, a web master who wishes to make some money on the side from affiliate marketing can apply for a Google Adsense account. The web master gets paid either for clicks made trough his web page or for every fixed number of ads displayed.

Google Adsense Benefits

The best thing about Google Adsense is that you don’t have to do ads targeting. Google has a system that analyzes the content on the page where its ads are displayed and it will automatically supply the page ads to match.

This is one edge that the Google Adsense affiliate marketing program has over other such programs. In regular affiliate marketing schemes, you will have to actively seek affiliate marketing programs. In some cases, your affiliate partners will even leave you to compose the ads for them.

In regular affiliate marketing programs, you are hampered by the hassle of selecting only affiliate partners which offer services or products which visitors to your site will find useful or interesting. You have to match your affiliate partners with your site’s theme and purpose. Moreover, you have to actively liaise with your affiliate partners and maintain several affiliate accounts.

Google Adsense beats these other affiliate marketing programs because it requires the least effort. All you need to do is insert the Google-provided code into your html.

Google Adsense: Maximizing Income-Generating Potential

If you want a truly effortless Google Adsense advertising experience, just insert the Google Adsense html into your code and you’re done. However, if you want to maximize your income from Google Adsense, you may want to spend some time and effort to increase ad clickthroughs from your site.

The first thing you can do is try to increase the traffic to your site. You can get traffic from a lot of sources. Some visitors will come from the search engine results page (SERP). Some will come from online directories and web pages where links to your web site is found.

To increase traffic, you must do search engine optimization (SEO). In particular, make sure that your web pages have adequate keyword densities, both in the content and in the html codes. Moreover, you should try to increase your page rank by actively building one-way links to your site. Post your blogs and articles in forums and article directories that do not filter one-way links. More importantly, post one way links on important (those with high SERP position themselves) directories and other web pages with content related to yours.

It is also important to display your Google Adsense box prominently on your web page. Design around the Google Adsense box or integrate it seamlessly into your color scheme and design. Moreover, display interesting content that will induce your visitors to look at and click the ads.

Lastly, a reminder is in order. Do not believe the claims of vendors selling miracle solutions and systems which will allegedly teach you the way to make thousands of dollars in passive income from Google Adsense. Most of these so called Google Adsense solutions providers are scammers waiting to prey on gullible web masters.

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