The Value of SEO

Some web masters gladly jump into the bandwagon and eagerly engage the services of a search engine optimization or SEO company. The fact that SEO is allegedly good for a web site is enough inducement for some. However, the amount of money that full blown SEO campaigns can cost web masters may make these web masters back out of their SEO programs before the SEO process has borne fruit.

In most cases, it is not the cost per se of the SEO campaigns that daunt the web masters into backing out of their SEO programs. It is actually the inability to appreciate the value of the said SEO campaign in the context of the returns that make web masters withdraw their SEO plans. Read on to find about the value of SEO for business owners.

SEO, SERP, Page Rank, and Web Traffic

SEO makes your web pages more search engine friendly. SEO campaigns have enormous potential to propel your web site to the top of search engine results pages (SERP) and increase your site’s Google page rank rating (Google’s measure of the importance of a web site). This means that you get a chance to be one of the top 10 results in the Google, Yahoo, MSN and other search engines’ results pages.

Why is this important?

A typical internet user relies heavily on any of the search engines to get to web pages that supply the information and services that they need. Different sources of figures on the proportion of web traffic attributable to search engine queries differ, but these sources agree on one thing: search engine traffic is a major part of a site’s total web traffic. If people can’t find you through search engine or organic queries, you lose a great proportion of potential costumers. Most internet searchers do not bother to look at the second page of the search engine results and click one of the ten web pages on the first SERP. It is therefore of utmost importance that your web page have a high page rank and high SERP position.

SEO and Return on Investment

Pay per click advertising and any other paid advertising tools can indeed get your ad displayed on the top SERP, but they don’t assure you of better conversion rates and sales. For instance, if you pay a penny for every click your ad gets and, on the average, you make a sale of only $10 for every thousand clicks, you’re at the losing end of the deal. Every cent you make goes to your pay per click advertising scheme.

Search engine optimization costs largely depend on how much optimization your site needs, the firm you entrust your SEO to, and the level of competition in your niche keyword. All of these factors are highly manageable and the amount of money you spend for SEO are strictly within your control.

Moreover, SEO has long-term positive effects on your web site traffic. Throughout your SEO campaign, you can try to gain as much expertise as you can on SEO so you can do your own SEO maintenance yourself. In the long-run, you only need to check your niche market trends to see if you are still optimizing your site for the right keywords. If a change is necessary, your SEO experience can be enough to help you make minor modifications.

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