Google Myopia

No doubt about it. Google has won the search engine contest hands down. Have you ever encountered the phrase “Yahoo it!” Of course not since there’s no such term. Pop culture, however, bears out Google’s supremacy through the term “Google it!”

Google Dominance

Google has more than 25 percent share of the internet search engine searches made in cyberspace. If that is not enough proof, how about the fact that Google provides the organic and paid links found on the search engine results pages (SERP) of AOL, Netscape and Excite Network, or that Google provides the SERP paid listings portion for Teoma, Lycos, Hotbot, and Ask Jeeves?

Google’s influence in the internet is astounding but undeniable. It is no surprise however, that most web masters cannot see anything but Google when they are targeting increased web traffic. After all, if you want to increase traffic to your site, it stands to reason that you should get more exposure through the SERP of the search engine used by most internet users.

However, due to this Google mania and Google page rank fixation, some web masters are losing sight of the bigger picture and therefore suffer from Google myopia.

Google Myopia

Google myopia is the term that aptly describes web masters’ as well as search engine optimization or SEO professionals’ fascination with Google page rank ratings and Google SERP positions. Most web masters check their Google page rank ratings as often as possible. They continuously make Google searches using their keywords just to see where their web sites are positioned in the Google SERP. They continually scheme and devise new means to make it to the top of the SERP and attain the highest possible Google page rank rating of 10. In fact, most web masters and SEO consultants become so obsessed with these all-important statistics that they miss seeing the big picture.

Outside Google World

There is a world outside Google, ladies and gentlemen. Not all of your web traffic is coming from Google so you should not continuously chafe at the fact that you are not on Google’s first SERP for your keyword/s. Nor should you get high blood pressure because Google has apparently added an aging filter in its code that will suspend your return on investment on Google SEO for around 6 to 8 months, after which time period Google will finally deign to display your web site in its SERP.

There are other search engines out there on which you can try to attain high SERP positions. Combined, your top SERP on these other search engines can offset the perceived loss due to failure of attaining one of Google’s top SERP spots.

Moreover, search engine traffic, though a major contributor of web site traffic, is not the only way to get people to visit your site. Actively build your links through reciprocal and one-way link building strategies and optimize your sites for keywords that search engine users are using.

Finally, do not forget that the main purpose of having a web site is to get more sales or to get more clients, not to get more traffic. You must therefore focus a lot of your energy to converting visitors to buyers. If you get a high enough conversion rate, you may not need to bid for top Google SERP ratings because your business will most assuredly be expanding and your accounts are showing a healthy net profit. At the end of the day, everything boils down to the bottomline.

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