Making More Money through Google Adsense

If you think that simply inserting your Google script code in your page code will make you some money…then you’re right. This is Google Adsense’s main advantage, actually. You can apply for an account, insert the code and that’s it. Google will do targeting of ads as well as coordinating with and looking for affiliate partners. If you don’t wish to be bothered and if you want the extent of your duties to be limited to checking your account for income from time to time, Google Adsense is perfect for you.

However, if you want to make more than just “some” money, you can try following some simple steps to increase the number of ad clicks from your web pages. Read on for some tips on how you can maximize your Google Adsense earnings.

Increase web site traffic

It is just common sense to suppose that the more people you expose to your Google Adsense ads, the more clicks you may get. Therefore, it is also logical to suppose that getting more traffic to your site is highly desirable.

You may try to increase your web traffic through several means. The first, most obvious method is search engine optimization or SEO. SEO will make your sites more search –engine (Google, Yahoo, MSN, etc) friendly. The more relevant a search engine finds your site, the higher your site link’s position on the search engine results page or SERP. The better your SERP position is, the higher the likelihood that your target visitors will see and click it to visit your site.

The first thing that you should do is optimize your site for a keyword or some keyword phrases that people use to look for your type of service and build your SERP position and page rank rating for this keyword or keyword phrases. Appropriate keyword densities must be maintained on your web pages to achieve this.

The next thing that you have to do is try to increase the number of your quality inbound links. Quality inbound links are links that are found on directories and web pages that have a high SERP position in your keyword category and have content related to your site’s content and purpose. The more of these quality links you get, the higher your site’s SERP position and page rank rating will be. Moreover, the more links you have, the more inbound link traffic you will get.

Make sure to display your Google Adsense ads prominently

Having a lot of people visit your site will not help increase your Google Adsense income unless you induce these people to click the ads. The first step to ensuring a higher conversion rate is making sure that your target customers see these ads.

To this end, you should place the Google Adsense box in a prominent position on your page. The top of the page and below the title of the content are good places for the Google Adsense box. Moreover, the Google Adsense border, links, font, and color should be enhanced by your web page’s color. Make sure that your Google Adsense box jives with your overall web page’s design.

Finally, you must create truly good content on your pages. Your page’s content must keep your visitors enthralled and leave them wanting more information. It will be more effective if your content has a call to action at the end, something that will induce them to browse over the ads and click on one of them.

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