Google, MSN and Yahoo SEO Made Easy

Search engine optimization (SEO) is a complex task for the novice web master. It is further complicated by the SEO jargon and concepts that a newbie cannot hope to remember and keep track of without extensive study and professional help. However, SEO can be a breeze if you know the key SEO steps. Whether you are targeting high search engine results page (SERP) position for Google, MSN, Yahoo, or whatnots, read on to learn how you can do SEO the easy way.

Find the SEO “path” of least resistance

For SEO, it is essential to determine your keyword niche. However, if you choose to optimize your web pages for keywords that already have a lot of web sites competing for the top spot, you may not gain much headway in SERP.

The easy way to gain SERP supremacy is by optimizing your web pages for keywords that people use to find your type of business or service yet do not have a lot of web pages jockeying for top SERP placement. For instance, if you have an online academic writing service, you would perhaps naturally optimize your web site for the keyword phrase “essay writing.” If you do a search engine query using that keyword, however, you will realize the futility of trying to beat the tens of millions of pages that the search engines find relevant to that keyword.

As an alternative, you can optimize your web pages for something that people are not competing for. However, make sure that the keyword you optimize for should be something that people will actually use when searching for your type of service. For instance, if you do provide essay writing services for scholarship applicants you can choose the less contested keyword “write scholarship essay.” One other keyword suggestion would be “guide to essay writing.” Check out Google Adwords keyword tool or use your trusty Thesaurus to find alternative keywords.

Initiate keyword SEO

After you have determined which keyword or keywords would lead people to your web site yet not relegate you to the bottom of SERPs, you must initiate search engine optimization of your html and page contents to reflect these keywords.

Start keyword SEO on your home page and work your way through your other web pages. Work on your html codes of course as these should be optimized for their full SEO potential. Make sure that you use your meta tags to reflect your keywords, but do avoid cluttering your meta tags up. On the page content itself, write your keyword or keywords in bold. However, make sure that your keywords are sprinkled in naturally and that you don’t do it to the extent that all your visitors see are keywords.

SEO through one way links

Remember the three rules of one-way link building: you have to have more, the web pages where these links can be found should display content relevant to yours, and these web pages must have high page rank and SERP positions themselves.

Look for web pages where you can display links that point to your site. Post your links in directories, blogs that allow link follow through, other web pages that belong to your niche category, etc. It would be better if your links appear on these sites as keyword anchor texts for greater impact.

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