Google SEO through Keyword Optimization

To get a high page rank in Google, you need to do Google search engine optimization. Google considers one-way links towards your site very important in determining your site’s importance. Thus, the quantity and quality of your one way links factor greatly in your Google page rank. However, Google SEO does not and should not end with one-way link building.

The Importance of Choosing the Right Keywords in Google SEO

A web page’s rank rating is dependent on the keyword or keyword phrase used for the query. Therefore, you should make sure that you do SEO for the purpose of gaining Google page rank dominance on the right keyword or set of keywords. The right keyword is the text that people use to search Google to find the service that you provide.

For instance, if you maintain a website that sells airline tickets, you should try to optimize your site so as to gain high Google page rank rating for the keyword phrase “airline tickets.” Optimizing your web page for Google searches involving the keyword “car rental” is not going to do your web traffic much good.

The logic is simple. People looking for airline tickets will almost always use “airline tickets” or variations of such in their Google query. They are not going to type in “car rental” to find airline tickets online. Thus, even if you attain a Google page rank rating of 10 on the keyword “car rental,” this doesn’t mean anything because the people who see your site are people looking for car rental deals or information on this field.

Determining SEO Keywords

It is important that you know the keywords or keyword phrases that can lead Google search engine traffic to your web site. You must therefore create a list of keywords that contain your main keyword and other related keywords that people may be using to look for your type of business or niche service.

To determine your main keyword, simply think about the main service you offer. In the previous example, since your web site is selling airline tickets online, logic dictates that your main keyword phrase be “airline tickets.”

However, you cannot do Google SEO on that phrase only. You must optimize your website and pages for other related keywords which may drive more people to your site. Finding these related keywords is fairly easy. Simply use an online dictionary and find synonyms to your keyword or keyword phrases. You can also modify your primary keyword to include other words and you can also spell it different ways. Using the previous example, related keyword phrases to “airline tickets” are “discounted airline tickets,” “cheap airline tickets,” “tickets airline,” “air line tickets,” and lots more. To make your job easier, you can use the Google Adwords keyword tool or Overture’s keyword selector tool to generate related keywords and keyword stats.

Implementing Keyword SEO

After you have drawn a list of your main keyword and your related keywords, you now have to optimize your web site for your keywords. The rule of thumb is to have around 5 to 20 percent of your keyword or keywords in your page’s content so that the Google search engine spider will find your page relevant for the keywords you wish to gain a high page rank rating on. However, be sure to balance keyword density with readability.

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