The Google Adsense Fraud

Google Adsense is a very good marketing tool that benefits advertiser and web site publishers as well. However, some people are taking advantage of this program to earn money in an easy but fraudulent way.

Google Adsense Program

Google Adsense is a program where Google shares its earning from advertisers to different web site owners. Web masters who wish to earn some extra cash team up with Google and let Google post advertising links through Google Adsense boxes displayed in their web pages. Advertisers pay Google for every click on a certain advertising link and the owners of the site where the click originated receive a portion of this income.

The Google Adsense Fraud Prep

The Google Adsense fraudster creates a web site. He would of course design his web site to have content relevant to high paying Google ads. For instance, he is likely to create a website that has content relevant to mortgages and car loans, some of the high paying Google keywords. The rate per click for these keywords is relatively higher than other keywords such as party balloons and school supplies. The web design goal is not to entice customers, but to entice high-paying ads. Odd notion for a Google Adsense professional to have, isn’t it?

Ah, but we’re forgetting. We’re not talking about a run of the mill Google Adsense professional here. We’re talking about a Google Adsense fraudster and this guy has a different way of looking at things.

Anyway, after he has designed a web site with content that would surely attract Google high-paying ads, he will now set up a Google Adsense account. After his application is approved, the game officially commences.

The Google Adsense Fraudster Common MOs

If our Google fraudster is stupid, he is likely going to go on a clicking rampage. He will design a clickbot program or commission a freelancer to make it for him, create different sites that link to his main fraudster web site to increase Google page ranking, then begin clicking. He doesn’t realize that Google will go bonkers when there’s an unusual and unprecedented rise in click through ratio. Our stupid fraudster gets caught and his Google Adsense account is declared closed.

If our fraudster is a bit smarter, he would be asking friends and relatives to click the links for him. He can also befriend strangers through instant messaging services and ask these people to click the links on his page for him. In both these scenarios, the clicks appear more natural, and in the latter case, the clicks are coming from more varied IP addresses. However, a though not as stupid as the fist fraudster, he still gets tripped up when he becomes overenthusiastic and passes the legitimate click through ratio limits. Smarter though our fraudster is he still ends up with a closed Google Adsense account.

Now if our fraudster is really smart, he will follow the aforementioned M.O. of soliciting clicks from instant messaging and social networking buddies. He will entice his “friends” to click on his web site links without letting on to the other parties that they’re being had. He is mindful of his click through ratios. Moreover, he will entice legitimate internet visitors to go through his site to increase his web traffic so that everything will appear clear and aboveboard. Unfortunately for Google and its affiliate partners, our savvy fraudster does not get caught this time.

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