How Google LSI and You Work Together

Search engine optimization (SEO) is very important to ensure that your website gets all the attention needed to be an efficient business tool. A well optimized site equates to high site traffic, top listing in search engine result page (SERP) and a high opt-in ratio. These things will lead to a successful internet marketing campaign.

But search engine optimization has become a very complicated business to website marketers and publishers. Technology is always changing and search engines discover new programs and applications to optimize there search capability. A new algorithm means a new challenge to your SEO team or service provider. That is why Google LSI was created. With Google LSI and you as a webmaster working together, search engine optimization will not be as hard as it was before.

The Google Keyword Tradition

In the past the top ranking in the SERPs would basically depend on keyword density. This means that to be successful in your website marketing campaign, your site should be filled with all the related keywords necessary. Algorithms used by search engines measure your sites association with a certain topic by counting how many times keywords appear within your website. This is no longer the norm with Google LSI and you working together.

The New LSI Practice

The days where you fill every paragraph in your site with a related keyword is now over. Google has discovered a new algorithm that helps their search engine recognise a site’s content without relying on keyword density alone. This is called Latent Semantic Indexing (LSI) which is a new application that enables a search engine to identify a site’s content. This algorithm does not measure keyword density to define the content of a certain website.

Google LSI and you as an average webmaster or publisher could work together to optimize your website. Before the existence of Latent Semantic Indexing, webmasters cooked their brains out just to layout their website. Webmasters spent sleepless nights trying hard to make their sites visitor friendly and search engine optimized at the same time. Web-users will more likely get bored if they encounter a certain word again and again in a certain site. But the catch is if webmasters and publishers create a site with very little keyword density chances are nobody will get to visit the site.

Google LSI uses keyword relation to identify the content of your site. For example the word ‘bond’ has a lot of connotations like employment bond, bond paper and James Bond. Thus, if you consider a site’s contents by keyword density all sites with the word ‘bond’ will be indexed without any consideration to its content. However, with Google LSI the search engine will look for other related words like 007, Pierce Brosnan, MI6 and many other related words to conclude that your site is all about the novel turned movie character James Bond. By now you would have likely seen how easily you could attain a good ranking in the SERPs with Google LSI and you working together.

It is now possible for you to optimize your website in the search engine result and for your site to be user friendly at the same time. With Google LSI and you working together, you can make sure that your site serves you as good business tool and at the same time communicate well with your costumers.

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