Google is looking into to paid links according to their unofficial spokes person Matt Cutts. In his new blog post he talked about no follow links and paid links and how to stop them.
According to him Google will soon start looking in to this and probably punish people that have hidden and paid links.

What will this do for the small user, I guess a lot because its very time consuming to make your own links and only if you have plenty of staff do you the option to let them sit and exchange links. It will also affect the newly boomed Pay Per Post companies that made a lot of money selling paid links to people in blogs.

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