If you have a website and you expect huge traffic coming your way then you should maybe have a special page just for that news event. Bangkokpost.com just crashed because it is one of the English speaking newspapers in Thailand and foreigners wanted to know if the Thai political parties would be dissolved. Unlucky for them they had not prepared as well The Nation. When the Bangkok Post crashed The Nation website still have their site going because they lead away the traffic from the first page to a special site. You must also check your bandwidth and how many hits your database can take in situation like this. If you have a “weak” database then upload the news in Plain Html it will take much power from your server. If readers have to refresh every 5 min then your database will make the server crash for sure.

Some people I know have gone from 1000 page view a day to 200 000 a day when sending a Press Release. Make sure your site is ready for that kind of traffic before you send out the Press Release. If the press finds you then you can be sure the spammers will find you as well. Check your website so that you protected your site from spam.

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Tags: Bangkokpost.com, Press Release, thailand, Traffic