A Closer Look at Adsense and Chitika

Posted by | October 1, 2007 | Adsense, Chitika eMiniMalls

A Closer Look at Adsense and Chitika

Adsense, as you knew it, is a medium for you to earn money from your site through the ads that you have linked to your page. As expected, when one thing is doing well in the market, a “competitor” will emerge to give the existing business fair competition. Thus, came Chitika. Though they both have the same purpose, there are still differences in their functions and features as no two programs can be exactly the same in features and services. To give you an overview of its differences, here is an outline highlighting the similarities and differences between the two programs:

Chitika Adsense
Period of program • Few months in the business • Few years in the business
Number of Clients • Has only few publishers now, but is continuously growing
• Has the largest number of publishers competing for the ads

Ads Presentation • Ads are in standard sizes.
• Ads are composed of a combination of image and text promoting only 1 product.
• Ads are interactive. There are provisions in the ad that change its color and font.
• Primarily text ads wherein advertisers can choose from the 10 standard sizes
• Image ads are limited. Images to be uploaded in the ads are subject to approval of Google
• Ads are limited to not more than three blocks per page.

Conditions of Service
• Bound by restrictions
• Bound by restrictions. Every time they modify, the more limitations they impose.

Features• Specific advertiser can be targeted in the search through Ad Block.
• Keywords rotate every certain day of the week or every time you refresh your search
• Font & color changes
• Background of ads can be enabled or disabled
• Search functions within ads can be enabled and disabled
• You’ll be able to identify high earners through a special feature called Channel
• Publishers can secure statistical data and analysis for the traffic logs
• Adlinks
• Colour change

Contextual Serving

• Contextual serving can be enabled or disabled depending on the preference of the advertiser
• Ads are based on the perspective of the page

Special Incentive Program• You can earn 10% of your referral’s earnings for 12 months.
• You will receive an amount of $100 on the condition that your referral will also earn the same.

Generally, based on the described features of the two programs, Chitika can be more profitable but if you prefer, you can use both in your site. Just make sure to turn off the contextual engine of the Chitika so your Adsense won’t be affected. Be cautious of the limitations of each program to avoid future problems.



Now that you have a good comparison between the two affiliate programs, it’s up to you to decide whether you’d go for the veteran in contextual advertising or the neophyte program. However, neophytes in the industry can become as good as the veteran or could even make it better in the services and features they offer. Good luck in your quest for a higher income using either Adsense or Chitika or even both programs but as you know i got rejected by Chitika

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