Urchin was a web site analytics solution used by web site owners to oversee content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products were used by thousands of popular sites on the Internet. It has been purchased by Google in 2005 but the terms and price was not disclosed to the public.

Google changed the name to Analytic and included it in Google Adword and from the start only invites could use the site. Now you are allowed to track 50 domains inside your Adword account.

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Tags: advertising return, analytics web site, google groups