Maximize the Power of Google AdWords

In the brick-and-mortar world of advertising, ‘big is better’: bigger billboards are better attention-grabbers; ‘big, spectacular’ TV commercials with lots of special effects and a Steven Spielberg as director is guaranteed to make people sit up and take notice; a full-page, full-color newspaper or magazine ad with spectacular visuals or a well-known ‘face’ or personality will beat out a ¼ page, black and white announcement ad composed of lines of words, no matter how elegantly phrased or humorously written.

This is the ‘real’ world, where the golden rule applies – “He who has the gold, makes the rules.” In other words, the big, multi-billion dollar corporations rule – they have the money, the people and the clout to erect gigantic billboards, buy television and radio airtime to the point that you see and hear nothing but their commercials, sign on movie stars or sports figures to endorse their products through gloriously designed, beautifully photographed newspaper and magazine ads.

The Internet World

But the rules are different in the world of the internet and internet marketing and advertising. The internet is a vast, seemingly limitless level playing field where small businesses can compete on equal terms with multinationals in trying to grab the attention of the purchasing public. In theory, everyone on the internet – backyard business or million-dollar corporations – have the same amount of space (your computer screen) to make their pitch and close the sale.

This is the reason why the internet is considered to be ‘the great leveler’ in modern marketing and advertising. Everyone – big or small – has the same opportunity and the same amount of space to grab someone’s attention, make their pitch, and close the sale.

In other words, you have as much chance as anyone else to get your name and product ‘out there’ – get people to take a look at what you offer and buy your wares. At the end of the day, sales are what really matter – and it is making that first contact with an interested buyer that sets the stage for the sale.

The Google Adwords Contact

One way to make ‘first contact’ with an interested buyer is through Google AdWords – and for the same reason: your small business has the same amount of Adwords space as a major corporation such as Miller or Coca-Cola.

Google AdWords are four lines long and every single advertisement has the same number of lines. The problem however, is that too many businesses use the same approach in filling up these lines – which results in too many ads looking almost exactly the same.

The key is to make a difference. Here are some tips to help make your AdWords leap off the screen, grab a prospective buyer by the throat and tell him (or her) “Check this site out!”

Implement AIDA and Stand Out

Advertising and marketing people call it the “AIDA principle:” Attention, Interest, Desire, Action. In other words, GRAB Attention, Make them INTERESTED, CREATE Desire, and have them TAKE ACTION. Keep these principles in mind when creating your AdWords ad and you’re sure to stand out.

What Your Google Adsense Report Says

Understanding what your Google Adsense report tells you is very important in managing your Adsense account. Google has made it easier for you to manage your Adsense account by providing you access to your account monitoring page. Just logging in to your Adsense account will give you all the details that you need to manage your Adsense account properly. This is one of the advantages of using Google Adsense as an affiliate marketing tool.

Simplicity and Tools

Aside from a state-of-art support system Google Adsense provides you with benefits not often found on other Pay-per-Click service providers. Joining Google Adsense is easy; it does not require you to be at a certain level of expertise in the field of information technology. Instructions and algorithms used for Adsense are clear and comprehensible. Aside from this Google Adsense manages their accounts by providing advertising links that are related to the affiliate’s website or pages.

Aside from this you are provided by Google Adsense with the choice of filtering ads in your website. You do not need to worry that you are posting your competitor’s ads and lost customer to them. This ensures that you are earning and protecting your revenue at the same time.

Important Information

There is a lot of information that are listed on your Google Adsense account login. Some important information included is Today’s earnings, Click through Ratio (CTR) and Effective Cost per Thousand Impressions (CPM). You would basically say that these stats are so intimidating especially if it’s the first time that you are working with Google Adsense. But as you move forward on doing this, you would soon be familiar with the terms and the statistics involved.

The basic thing that you should understand statistics wise is how your earnings are calculated. Included on your Adsense account page is the breakdown of your sites daily earnings. Your daily earnings are broken down depending on the type of ads you have on your page. Remember that different ads may posses different costs per click. The number of clicks will then be multiplied to the price per click and summed up. This will result to your total daily earning. This could basically change or be adjusted after Google checks for invalid clicks and fees. If you are doing a legitimate business using Adsense you don’t have to worry about deductions.

Another important statistic is your Clicked through Ratio (CRT). Now before we go there, there is a statistic called an impression. This is almost the same as a page view but not quite. The impression is the number of times a visitor visits your site and some time exploring it. Now this occurrence is then counted and it is now called an impression. Your CRT will depend on your sites average impression and the number of clicks on your Adsense link. Divide the number of clicks to the number of impressions and you will get your CRT. CRT is in the percentage form. So the quotient will then be multiplied with 100 to get the actual percentage.