Doing your Adsense Arbitrage Business Right

Most people regard Adsense arbitrage as a bad business. This is mainly because of the number of failures that have been associated to this business. But the low success rate that is associated to this business is not mainly because of it being a bad business idea but because of the lack or inaccuracy of information regarding this business.

Adsense arbitrage is a process in which web masters use both Google Adwords and Adsense services to build a business. In essence, you should be able to identify the difference and uses of both Google programs to start this kind of business. To give you a brief overview, Google’s Adwords and Adsense are Pay-per-Click (PPC) schemes only difference is you pay for the clicks in Adwords while you get paid for the clicks in Adsense.

Pay To Earn

So how could you make both tools work for you? The answer is pretty simple. Apply for Google Adwords and advertise a site that contains Google Adsense links. Once somebody clicks on your Adwords link, they land on your site that contains Adsense links. So you pay for the click in Adwords and earn with the click on Adsense. It is that simple.

But earning with this kind of business scheme is not as simple as it seems. The reason why most investors lose money in Adsense arbitrage is because of the lack of belief that they could earn in this kind of system. The same as any business risk is involved in Adsense arbitrage. What you should focus on is to manage the risk to work for your side.

Know Your Words

To earn in this through Adsense arbitrage you must always be mindful of the difference that Adwords and Adsense possess. Adwords equates to the money that’s going out and Adsense is the money going in. Basic accounting should let you understand that to earn you should not be paying money to your Adwords account without getting enough clicks to your Adsense account. To do this, be sure that your landing page supports you Adwords ad and sells you Adsense advertisement. Optimize your landing page as your selling page and your Adwords as your introductory spiel. You spend more on Adwords than what you are earning in Adsense doing this the other way around.

Always be mindful of keyword relevance. Your Adwords link, landing page and Adsense link should have a correlation with each other in the process. You don’t want to attract people through an insurance Adwords link just to take them to a shopping landing page and an Adsense for cars.

The keywords are also your key for profit. PPC base the cost of a click on the scope of a certain keyword. There are keywords that cost more per click than any similar keywords. To maximize your earnings get a cheap keyword for your Adwords and get a high pay keyword for your Adsense. But be sure to maintain the relevance between keywords. The key to attain this is a good keyword research on related keywords that have different click values.

Google Adsense May Not be Right for You

Google Adsense is a program where Google shares a portion of their income from advertisers to website publishers and owners who agree to post certain sites Ad link to their web pages. Adsense has become a hit to both advertisers and publishers to the extent of attracting fraudulent individuals too.

Adsense Making Sense

The advantages of Adsense to you as a web publisher will basically depend on your reason for starting up a website. You are basically free not to avail of Adsense’s offer. Goggle’s Adsense is basically for people who want to earn some money via the pay-per-click (PPC) scheme. PPC programs like Adsense is a hit to web publishers and webmasters whose main goal in creating their sites is to make money.

Webpage marketing or internet marketing is a very good business opportunity to anybody. Just imagine earning thousands of dollars without going to work everyday at a certain time and struggling against the daily traffic and testing your patience with your boss’s constant nagging. This is the reason why Google’s Adsense has become such a hit. Its purpose for web publishers is to earn money. PPC is a very easy way to earn money to the point that it attracts fraudsters from time to time.

When Adsense Won’t Make Sense

However, if your main concern in building a website is not for money. You are certainly one of the few who would not want to register to Google Adsense. It is very common to see sites for the purpose of the PPC income generating scheme only. You could very well notice that more and more sites are filled with hordes of PPC links but are very lacking in content. Worse some sites only link you to other web pages that do not contain any relevant contents at all and their sole use is to be the source of related links. Indeed, if your main purpose in publishing a website is to reach an audience then Adsense is not for you.

Google Adsense diverts your audience attention from your content to the Ad links posted on your website. If you want to capture your visitor’s entire attention, it is good for you not to get Adsense. Remember that once you register to Adsense, Google will post links to your site that are related to or are in the same business as you. This means that the site that has posted a link on your webpage may well be your competitor. Sure you get payment from the PPC scheme but you might have passed on to your competitor a paying customer.

The Adsense Balance

With these in mind, you should always consider your priorities before getting Adsense. Google Adsense is an offer to make more money. That is what they say. Nonetheless, if you think your website could make money on its own why get Adsense anyway? Plus if your main concern in publishing a site is not money but art, enjoyment or just plain sharing why bother to get Google Adsense. Prioritising is always the best solution on deciding matters regarding your website.