Google’s Aging Delay: It’s Just a Matter of Time

There is such a thing as a Google aging delay. Some people call it the Google sandbox, but it is more rightly called the Google’s aging delay, so named because it is the probationary “maturing” period for newly indexed sites.

The Function of Google’s Aging Delay
Google has set up this search engine results page or SERP-filtering mechanism to weed out “bad’ and “faddish” sites from their search engine results. Google’s main objective is to deliver only relevant and credible web sites to their search engine users. The only way that Google can maintain its spot as the search engine of choice is by ensuring that their users continue to get only relevant search results and not get spam and artificially enhanced web sites.

Google Page Rank Rating and SERP explained
As you know, the main basis for a page’s position on Google SERP depends on a site’s relevance to a keyword query. This relevance is measured by Google through its page rank algorithm.

One major factor in a web site’s Google page rank rating is the number of quality and relevant links that point to the site. The reason behind this goes this way: if other web pages link to your site, your site must have important content, and if these pages that link to you are important (they have a high Google page rank on your keyword) and they have related content, the more relevant your web page is and the more useful Google users will find your content to be. As such, your site will get a high page rank rating for the keyword/s involved and you are going to get a commensurate position in Google SERPs.

Artificially relevant web sites
Knowing how Google rates web pages for relevance, some web masters found a way to get ahead of the Google SERP and page rank game through active link building (autolinking, reciprocal linking and one-way linking). Some people also built multiple web sites just so one-way links from contrived sites can be generated and count towards the main site’s page rank rating. Thus, some sites were able to get to the top of SERP and attain high page rank by virtue of some clever maneuverings.

Google’s Answer: The Google Aging Delay Mechanism
The Google’s aging delay is a filter set forth by Google that prevents new sites from being displayed in search engine results pages (SERP) for any keyword. Even if you launch your site fully optimized and with many links from quality and relevant web pages, all you can hope to gain for this new web site is a few days on top of SERPs then 6-8 months of complete obscurity.

This doesn’t mean that Google has not indexed your page or that you have zero page rank rating. In fact, if you initiate a search using other web sites, you will realize that you are consistently gaining one of the top spots in these search engines’ results pages. Google simply refuses to display your web site to its users for a set period of time. There are no exceptions to this aging phase and there’s no way to get around this Google delaying mechanism. All you can do for the moment is continue submitting your site to open directories like dmoz, pay for paid advertising so your ad can appear on SERP anyway, and use the aging period to fine tune your site for better positions with other search engines’ SERP.

Getting Back Your Google Adsense Account

Google’s Adsense program is a successful earning opportunity for website owners and publishers. Because of a lot of fraudsters who have cheated their way to Google Adsense big bucks, however, Google has increased their security to the point of banning some innocent sites. The good thing is, Google does not take away from you the right to prove your innocence.

Protesting Your Innocence

It is really frustrating to be accused of something that you have not done. However, you must understand that the strictness that Google employs in managing the Google Adsense program is also to your advantage. Google just wants to protect their advertisers and to protect you as their marketing partner. If you are really innocent, you are actually free to appeal your case to Google.

Research, Prepare, Seek Help
The first thing for you to do is to muster all the evidence that will prove your innocence. One of the reasons why accounts have been disabled from Google Adsense is the existence of highly dubious and suspect clicks. In some cases, invalid clicks may have originated from previous owners of your site domain. If this is the case, it is advisable to send a letter to Google with the data regarding previous owners of the domain.

Also seek some advice from other people regarding your situation. A lot of people had their accounts disabled from Google Adsense but were able to prove their innocence later on. Checking them up would basically give you some ideas on why your account was disabled though you did nothing wrong. Some could also offer you some assistance in the process of getting your Google Adsense account up and running once again.

Appeal
Once you have collected all relevant information that can help you prove your innocence, try to approach Google in a polite way. I know that it is very frustrating to be mistaken for a fraudster. However, having enough evidence to support your claim can regain you your lost Google Adsense account and revenues. Be polite when making your inquiries and appealing to Google to rescind their account closure order. You may rub Google management the wrong way if you become abrasive in your demands.

Wait
Even if you have all the evidence that will prove all of Google’s allegations false, you must be patient. Though it is grossly clichéd, in this case, “All’s well that ends well” is a saying that you should remember well.

Google is a busy company, and its management needs to do a lot of checking before you could get your Google Adsense account back. Just think that if Google doesn’t rush in its decision, it will be able to carry out a more thorough check, which could only help your bid to regain your Google Adsense standing.

Therefore, if you don’t receive replies after some time don’t go all fired up and start a shouting match with Google accounts representatives. Play it cool, wait, and resend your letter to Google. Make periodic calls to Google to make sure that Google is aware of your concerns and that the matter is beings seriously looked after. I hate to nag you about it but I just have to say it one more time, hold your temper when you make these calls.