Google SERP Spillover and Snowball Effects

Ever wondered if the powers that be at Google had a talk with your mom before deciding on Google Search Engine Results Page (SERP) ranking algorithm? There is one saying that parents are fond of telling their children about and it goes like this: “Tell me who your friends are and I’ll tell you who you are.” This saying may just as well be the guiding principles in Google’s SERP rank rating.

Google SERP Spillover Effect: “Tell me who your friends are…”
Come to think of it, a web site’s Google SERP rank rating relies quite heavily on its one-way links. To get listed at the top (or near the top, anyway) of Google’s SERP for a particular query, a website must have a great number of quality and relevant links. Let’s look at these concepts more closely.

Your one way links, as you probably already know, refer to the links that point from one web site to your web site. When visitors click it, they are directed to your web site from whatever web page they came from. Google’s SERP algorithm designers think that you are “in” on the scene when you have many such links.

However, that’s not the extent of it. Google’s algorithm designers think that the Google SERP rank rating and the relevance of the web pages from where your one way links are found are even more important than the mere absolute number of links that you have pointing towards your site. That is, your one way links only count towards your web site’s SERP rank rating if these links are posted on web sites with high SERP ratings in your keyword or category niche. For instance, it is more effective if your online train ticket sales site has a one-way link from an online travel agency’s page that has a high Google SERP rank rating, than if it has a one-way link from an obscure online poker gaming site.

This is Google SERP ranking algorithm’s spillover effect. It is Google’s official stand that if webmasters of sites having high page rank ratings in your particular industry think that your web site is worth linking to, then your web site is probably relevant, too. Your web site’s Google SERP ranking therefore rises accordingly.

This smacks of high school clique mentality, don’t you think? If the cool guys think you’re cool, then you must be cool, too…

Google Snowball Effect

Getting to the top of Google SERP rankings is comparable to climbing up to the top of Mt. Everest. It requires a lot of patience, skill and fortitude to reach this highly desirable spot. Prior to accomplishing this goal, a web master has to put in months of hard work to make his web site Google friendly so that the Google spider will return it at the top of the particular keyword SERP.

Once a website attains a high ranking on one keyword, however, attaining supremacy on related keywords or keyword phrases becomes easier. In short, your web site’s initial high SERP ranking snowballs and raises your page ranking in other related keywords and keyword phrases.

Making More Money through Google Adsense

If you think that simply inserting your Google script code in your page code will make you some money…then you’re right. This is Google Adsense’s main advantage, actually. You can apply for an account, insert the code and that’s it. Google will do targeting of ads as well as coordinating with and looking for affiliate partners. If you don’t wish to be bothered and if you want the extent of your duties to be limited to checking your account for income from time to time, Google Adsense is perfect for you.

However, if you want to make more than just “some” money, you can try following some simple steps to increase the number of ad clicks from your web pages. Read on for some tips on how you can maximize your Google Adsense earnings.

Increase web site traffic

It is just common sense to suppose that the more people you expose to your Google Adsense ads, the more clicks you may get. Therefore, it is also logical to suppose that getting more traffic to your site is highly desirable.

You may try to increase your web traffic through several means. The first, most obvious method is search engine optimization or SEO. SEO will make your sites more search –engine (Google, Yahoo, MSN, etc) friendly. The more relevant a search engine finds your site, the higher your site link’s position on the search engine results page or SERP. The better your SERP position is, the higher the likelihood that your target visitors will see and click it to visit your site.

The first thing that you should do is optimize your site for a keyword or some keyword phrases that people use to look for your type of service and build your SERP position and page rank rating for this keyword or keyword phrases. Appropriate keyword densities must be maintained on your web pages to achieve this.

The next thing that you have to do is try to increase the number of your quality inbound links. Quality inbound links are links that are found on directories and web pages that have a high SERP position in your keyword category and have content related to your site’s content and purpose. The more of these quality links you get, the higher your site’s SERP position and page rank rating will be. Moreover, the more links you have, the more inbound link traffic you will get.

Make sure to display your Google Adsense ads prominently

Having a lot of people visit your site will not help increase your Google Adsense income unless you induce these people to click the ads. The first step to ensuring a higher conversion rate is making sure that your target customers see these ads.

To this end, you should place the Google Adsense box in a prominent position on your page. The top of the page and below the title of the content are good places for the Google Adsense box. Moreover, the Google Adsense border, links, font, and color should be enhanced by your web page’s color. Make sure that your Google Adsense box jives with your overall web page’s design.

Finally, you must create truly good content on your pages. Your page’s content must keep your visitors enthralled and leave them wanting more information. It will be more effective if your content has a call to action at the end, something that will induce them to browse over the ads and click on one of them.